Spring Marketing Capital

Spring is what happened when a germ of an idea blossomed. (Yes, we love ourselves some wordplay) Spring was founded by three marketeers with diverse skill sets and personalities – Raja Ganapathy (ex-CMO at Sequoia), Vineet Gupta (ex-CEO at DDB & founder of 22Feet Tribal) and Arun Iyer (CCO & Chairman of Lowe Lintas). Armed with over 60 years of combined experience and having worked closely on brand stories ranging from legacy names like Nike, Levi’s, Puma, and brands in the Tata, Unilever and Titan portfolios to new-age brands like MuscleBlaze, Freecharge and Faasos, the three of them came together to help build the brands of tomorrow.

Having teamed up with each other on various brands and projects during the past,  Vineet, Arun and Raja had seen up close how brands at different stages needed different methods of marketing intervention. Their musings led them to join forces to build an offering that aimed to change the landscape of D2C brand marketing.

Over a few months and several coffees, plans were made. From notes on napkins to elaborate flowcharts on whiteboards, their vision took form.

Spring was founded with a very simple goal: to invest in the most exciting consumer startups being born in India, and help them grow into loved and desired brands through our greatest strength – brand marketing. Here is our story.