Good Capital

In India's low-trust, high-touch economy, consumers prefer trusted human intermediaries over faceless online brands. We invest in companies that supercharge these on-the-ground partners with AI - handling systematic coordination while preserving the human relationships that drive trust and conversion.

We partner early with humble founders on a journey of learning, not those claiming experience. Our engaged community of builders is constantly challenging the status quo, learning and iterating as they understand user needs better. 

Our core tenets:

• Out of left-field business models

• Enabling micro-entrepreneurs instead of removing intermediaries

• Founders who are deeply entrenched in the problem statement but are nowhere near having all the answers

With our thoughtful capital and community, we empower outliers challenging the status quo. When a founder captivates us with their vision and determination, we're not just investors; we lead the investment round, demonstrating our commitment to their potential rather than merely contributing as minor stakeholders.

Our widespread network is at our portfolios’ disposal as we bring on strategic partners from all over the world to solve for specific business needs and follow-on funding. Our portfolio companies take atypical approaches and flourish by rooting technology firmly in Indian realities.