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Desmond Ngai

Senior Assistant Vice President, Business Lead for OTT Partnerships 


Join Date

October 2017

Country

Malaysia

Gender

Male

Age

Not Specified


About Desmond Ngai

Desmond Ngai is a senior strategic partnership and corporate development professional in the APAC media entertainment industry since 2007. He is currently Senior Assistant Vice President, Business Lead for OTT Partnerships at Astro, Malaysia's biggest public listed media company with TV, digital, radio and commerce businesses.


He recently left WebTVAsia as Senior Vice President, Global Alliances, where he was responsible for growing strategic alliances with global government, investor, media and commercial stakeholders. WebTVAsia is a digital entertainment company that built Asia’s biggest multi platform video network with 570 million subscribers and 5 billion monthly views, as official partner of Google, YouTube, Tencent, ByteDance, Weibo, Baidu, Twitter and more global platforms. He was instrumental in ground breaking Asian campaigns like Youku-Tudou’s Little Apple viral video (500 mil views & 30,000 parodies), WebTVAsia Awards and Viral Fest Asia music festival (200 mil & 250 mil social media reach respectively).

Prior to this, he was Head of Investment at Malaysian government agency Malaysia Digital Economy Corporation (MDEC). Desmond also had stints with leading media companies Media Prima (pioneered Tonton OTT platform), Endemol and Total Sports Asia. He graduated with an MBA from Victoria University Australia and a Bachelor of Electrical Engineering from University of Technology Malaysia. In 2014, he was selected as the first cohort of MaGIC’s e@Stanford Innovation & Entrepreneurship Program. He is passionate about empowering young leaders to achieve their fullest potential through mentoring, teaching and ecosystem collaborations. Desmond has volunteered as mentor for MaGIC, YCM, Monsta Asia plus other government bodies and NGOs.

Companies & Work

Astro

SAVP Business Lead for OTT Partnerships

May 2020 — Present

WebTVAsia

WebTVAsia

Senior Vice President

WebTVAsia is a multi award-winning media entertainment company headquartered in Kuala Lumpur, Malaysia with diversified businesses across Film & TV, Music, Digital Media, Artiste Management, Events & Marketing. Founded by Group CEO Fred Chong, its rapid regional expansion of offices has reached Australia, China, Korea, Japan, Hong Kong, Taiwan, Vietnam, Thailand, Singapore and Indonesia.

As a leading global partner of Google’s YouTube, Alibaba’s Youku-Tudou, Tencent and Toutiao, its premium video network of 3,000 channels breaks 20 billion minutes watch time monthly with over 170 million millennial subscribers.

Most notable awards received include Tencent Content Partner of the Year 2017, Toutiao Golden Second Awards Best Short Form Comedy 2017, Dragons of Asia Awards Best Marketing Discipline 2015, Asia’s Best New Director at Osaka Asia Film Festival 2012, Highest Malaysian Chinese Film Box Office 2012 and Malaysian Music Awards Best Music Producer 2011.

WebTVAsia also champions the Asian media entertainment ecosystem through its ground breaking WebTVAsia Awards, Viral Fest Asia and Rise of Asia Forum platforms that celebrate the best of Asian creators and content.

It was granted the coveted YouTube-Certified Multi Channel Network status and recognised by the Malaysian Government as a leading MSC Status company making regional impact across Asia.

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