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Prime Pro Extreme

Professional Cosmetics Developer

About Prime Pro Extreme

Prime Pro Extreme, a subsidiary of Visat Professional Group is a cosmetic manufacturer specializing in professional hair care products with a target emphasis in Brazilian Keratin systems. The Prime Pro Extreme brand was launched in 2011 to introduce the very best professional temporary smoothing systems Visat has to offer. We have international exposure with our global headquarter established in the industrial state of Sao Paulo, Brazil, with access to airports, shipping ports and limitless industrial support. Our main operational is located in Jundiai, Sao Paulo with subsidiaries and partnerships located across the globe.
The Prime Pro brand is a pioneer, recently gaining praise in the market for its new flagship product line, Bio Tanix Extreme, that consist in a natural, exclusive tannic acid based system, developed for temporary smoothing and realignment of the hair, avoiding application discomfort. The system is based in a unique nanotechnology that really enters the hair strands, guaranteeing awesome results.
Beauty professionals can ensure the well-being and satisfaction of the end consume; their client. With the Bio Tanix Extreme technology, Prime Pro projects rapid growth in formaldehyde prohibited market such as Canada and Europe as well as providing a safe health alternative for cosmetologists worldwide.

Our brand success is attributable to extensive investment in research and development of new technology and strategic market placement. We work with major universities in Brazil and abroad, using state of the art labs and top quality ingredients to develop the very best products to form transparent relationships with our suppliers, distributors and salons creating trust and loyalty, while our mission is to cater to the professional hair care market, providing high performing products and services, totally safe, tested and approved with rigorous quality testing; constantly developing innovative technologies making them accessible to national and international market surprising clients while being profitable and generating profit for our partners.


People & Team

Catherine Riveli

International Business Executive

Internacional Business Executive of the following brands: PRIME PRO HAIRSHINE VISAT MAXIMUS X-612


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