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Advocacy Asia

Digital and Gamification Platform

About Advocacy Asia

Advocacy is an award-winning engagement company, powered by technology and grounded in psychology.
We deliver High ROI digital engagement via our proprietary platform, JOURNY.

JOURNY streamlines fragmented and passive brand assets into a sequence of interactive and gamified actions.
JOURNY makes engaging with brands more interesting and relevant for the consumer, compared to reading articles on brand website or watching videos on youtube.
This leads to more time spent engaging with brand triggering 4 specific valuable outputs;

1. Rich insights,
2. High quality and authentic reviews and content,
3. Social reccomendations and
4. Friend referrals,

which are all tracked in real time.

With over 40 million actions done on JOURNY across 12 countries, consumers are voting for this form of engagement with their clicks.

Advocacy has offices in China, India, Malaysia and Singapore, and has clients across 12 countries including US & Europe.
Key Clients include Philips, Procter & Gamble, Unilever, GSK, Danone, Diageo, Fonterra, Kimberley Clark, Friesland Campina, Castrol, U mobile, Watsons.


People & Team

Adzfar 'Ed' Aziz

Founder & Chief Engagement Officer (CEO)

Award winning digital marketing leader changing the world by bridging the digital divide!


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