Xamble Acquires 55.6% Stake in YouthsToday to Supercharge Southeast Asia Influencer Marketing Reach

Malaysia-based Xamble Group Limited has acquired a 55.6% majority stake in YToday Sdn Bhd, the company operating YouthsToday.com.

This acquisition bolsters Xamble's position in the rapidly growing influencer marketing landscape across Southeast Asia.

YouthsToday’s Grassroots Legacy

Founded in 2013, YouthsToday has cultivated a network of over 12,000 verified influencers and 100,000 seeders operating in seven markets.

The platform launched its influencer marketplace in 2021, emphasizing nano and grassroots creators for authentic youth engagement.

Xamble’s Strategic Expansion

Complementing Xamble's existing pool of more than 20,000 macro and micro creators, the deal creates a comprehensive end-to-end ecosystem.

Integration promises revenue consolidation, operational efficiencies, and reduced duplication in technology and campaign management.

Xamble CEO Jason Thoe emphasized the synergy, stating it builds breadth from grassroots activations to regional campaigns.

YouthsToday CEO Jazz Tan noted that partnering with Xamble amplifies their youth expertise through advanced technology.

Future Impacts and Innovations

Looking ahead, the combined entity will accelerate Xamble Creator App adoption, enhance AI-driven matching, and deepen data analytics.

This positions Xamble for accelerated regional growth, increased campaign volumes, and future fundraising opportunities.

The move underscores the evolving creator economy, empowering brands with scalable, cost-effective influencer solutions.