Bending Spoons Acquires AOL and Eventbrite: What You Need to Know About the Rising Tech Giant

In a series of bold moves, Italian tech conglomerate Bending Spoons has recently acquired both AOL and Eventbrite, marking its aggressive expansion in the global technology landscape.

While the Milan-based company remains relatively unknown to the general public, its portfolio of products has already served over a billion people worldwide, showcasing its quiet yet impactful presence.

The Rise of Bending Spoons in Tech Acquisitions

The acquisition of AOL, once a titan of the internet with its iconic email service and 'You've Got Mail' notification, was announced in October 2025 for a reported $2.8 billion, signaling a new chapter for the legacy brand.

Following this, Bending Spoons agreed to purchase Eventbrite for $500 million in an all-cash deal in December 2025, a fraction of the event platform’s $1.76 billion valuation during its 2018 IPO.

Historical Context: AOL and Eventbrite’s Struggles

AOL, a pioneer in the early internet era, has faced significant challenges adapting to modern digital trends, with multiple ownership changes over the decades diminishing its once-dominant market position.

Similarly, Eventbrite has struggled to maintain growth post-IPO, grappling with competition and operational inefficiencies, making it a target for revival by a firm like Bending Spoons.

Impact on the Technology Industry

These acquisitions highlight Bending Spoons’ strategy of acquiring and revitalizing stagnant tech brands, a pattern seen in its earlier purchases of companies like Vimeo, Evernote, and WeTransfer.

The impact on the industry could be significant, as Bending Spoons often integrates AI enhancements and operational streamlining into its acquisitions, potentially setting a new standard for tech turnarounds.

Looking to the Future: Opportunities and Concerns

Looking ahead, the future of AOL and Eventbrite under Bending Spoons could involve innovative product updates, leveraging the Italian firm’s expertise in generative AI to enhance user experiences.

However, concerns linger about potential layoffs and cultural shifts within these acquired companies, as streamlining often accompanies such large-scale acquisitions.

Ultimately, Bending Spoons’ growing portfolio, now valued at over $11 billion, positions it as a formidable player with the potential to reshape the trajectory of legacy tech brands in the coming years.