TikTok Shop Southeast Asia GMV Doubles to $45.6 Billion in 2025: Indonesia Leads Explosive Regional Growth

TikTok Shop's gross merchandise value in Southeast Asia doubled year-on-year to an impressive $45.6 billion in 2025.

Indonesia spearheaded the surge with $13.1 billion in GMV, establishing itself as the second-largest market for TikTok Shop worldwide.

Key Growth Markets

Malaysia, Indonesia, and Thailand recorded the fastest growth rates, driving the regional e-commerce boom.

Globally, TikTok Shop reached $64.3 billion in GMV, reflecting a 94 percent year-on-year increase across 16 markets.

In the U.S., GMV grew 68 percent to $15.1 billion, highlighting maturation with rising live commerce and shop tab shares.

Historical Context and Economic Impact

This doubling builds on TikTok's rapid expansion since launching e-commerce features, transforming social media into a powerhouse for discovery-led shopping.

The growth has empowered millions of creators and merchants in Southeast Asia, fostering new livelihoods amid volatile global markets.

Experts note a shift from experimentation to systematic execution, leveraging AI and data for sustainable seller success.

Looking ahead, TikTok projects APAC's creator commercial contribution to hit $1.2 trillion by 2030.

This trajectory signals a bright future for social commerce, reshaping retail dynamics across the region and beyond.