TikTok Forecasts $1.2 Trillion Creator Economy Surge in APAC by 2030

TikTok projects that the commercial contribution from creators in APAC will reach $1.2 trillion by 2030.

This figure represents a 1.4 times increase from 2025 levels, highlighting the explosive growth of the creator economy in the region.

Authenticity Drives Consumer Behavior

Nine in ten APAC consumers report that authentic content directly influences their purchase decisions.

Additionally, 76 percent of consumers are more likely to search for, click on, or add products to their carts after engaging with genuine creator content.

Historically, the number of monetized creators on TikTok surged by 1,267 percent year-on-year as of the third quarter of 2025.

Real Creator Success Stories

In Vietnam, creator Jayni experienced 87 times revenue growth and 94 times commission volume from 2024 to 2025.

Similar triumphs include Thailand's Turk, who built a jewelry business from casual videos, and Singapore's Caitanya with her food-inspired sticker venture.

Innovative Tools Fuel Future Growth

TikTok Symphony enabled Unilever to generate over 2,000 animated images and 330 campaign videos in just three days for its Vaseline push.

Two in three consumers desire creators and brands to leverage AI-generated content, with TikTok users showing 1.5 times more interest in such material.

Looking ahead, TikTok emphasizes integrating creators, content, and commerce, partnering with entities like Vietnam’s Ministry of Culture to bolster the digital ecosystem.

“Authenticity has shifted from a creative preference to a performance strategy,” stated Chew Wee Ng, Head of Business Marketing for Asia Pacific at TikTok.