TikTok Forecasts $1.2 Trillion APAC Creator Economy Surge by 2030 Driven by Authenticity

TikTok projects the Asia Pacific creator commercial contribution to skyrocket to $1.2 trillion by 2030.

This ambitious forecast represents a 1.4-fold increase from 2025 levels, as revealed in the company's whitepaper titled “The Art and Science of Authenticity.”

Key Drivers of Explosive Growth

Three in four consumers now skip overly polished or inauthentic content, pushing brands toward genuine creator collaborations.

Notably, 76% of APAC consumers demand more authentic brand content, with nine in ten saying it sways their purchase decisions.

Historical Boom in Creator Monetization

The number of monetized creators on TikTok in APAC surged by 1,267% year-on-year as of Q3 2025, cementing its status as a global leader.

Success stories abound, like Thailand's Turk who turned an accidental video into a thriving jewelry business.

In Vietnam, creator Jayni achieved 87 times revenue growth through storytelling after a career setback.

Future Impacts and Innovations

Singapore's Caitanya exemplifies culture-driven content fueling businesses like her sticker brand Pointy Rice.

Brands are diversifying into gaming, finance, and electronics using creators for trust-building and scalable commerce.

Two-thirds of consumers embrace AI-generated content, with TikTok users showing 1.5 times greater interest.

Tools like TikTok Symphony helped Unilever produce thousands of videos rapidly for campaigns like Vaseline.

Chew Wee Ng, Head of Business Marketing for Asia Pacific at TikTok, emphasized that authenticity is now a performance strategy in the post-perfection era.