German startup adjoe is reshaping mobile advertising by turning ad interruptions into engaging in-app rewards.
Highlighted in Tech in Asia's Startup Spotlight, adjoe enables popular apps like LINE and ShopBack to integrate gaming hubs where users earn points instead of encountering intrusive ads.
Transforming User Experience with Rewarded Play
Through its flagship Playtime solution and in-app gaming hubs, users can discover mobile games within host apps and earn rewards by reaching milestones or spending time playing.
This opt-in model enhances user retention and satisfaction by transforming advertising into a value-driven user experience rather than a disruption.
Backed by media giant Bertelsmann, adjoe has positioned itself as a key player in rewarded ad technology since its founding.
Proven Impact on Engagement and Revenue
Recent partnerships, including with LINE in Taiwan, have driven strong user engagement and increased activity on host platforms.
Publishers report meaningful revenue uplift through higher eCPMs enabled by personalized, rewarded in-app promotions powered by adjoe.
Advertisers benefit from improved return on ad spend (ROAS), driven by high-quality installs and deeper engagement through time- and event-based campaigns.
Recognized as a top-performing media source in the AppsFlyer Performance Index 2025, adjoe continues to gain industry recognition.
Scaling a User-Centric Monetization Model
With expansion plans across Asia, adjoe is well-positioned to capitalize on growing demand for user-centric advertising solutions.
By aligning incentives across users, publishers, and advertisers, the company is helping redefine how apps monetize while maintaining strong user engagement.
Maria Lourdes
