Primer Lands $100M Funding to Power Smarter AI Payments for Everyday Shopping

London-based Primer has raised 100 million dollars in a Series C round to grow its AI-driven payments platform.

The funding round was led by Sofina with new support from Southeast Asia-focused Peak XV Partners.

How AI Is Changing the Way We Pay

Existing backers such as Balderton, Accel, ICONIQ, Tencent and Speedinvest also joined in.

Primer will use the cash to boost its AI agent called Primer Companion and other smart tools.

The company plans to hire up to 50 more people in the United States where its revenue is already doubling each year.

Primer helps businesses see all their payment data in one place instead of juggling many different systems.

This unified view could soon let AI handle most payment choices for big companies.

Consumers may notice smoother checkouts and fewer errors as AI takes over routine decisions.

The move shows how Southeast Asian investors are betting on global fintech growth beyond their home region.

Looking ahead Primer aims to make payments faster and more reliable for millions of users worldwide.

Overall the deal highlights a bigger shift where AI becomes a normal part of how money moves every day.