Pixi iOS App Brings AR Characters to Life in Your Texts

Pixi has released a new iOS app that sends interactive AR characters through iMessage.

The characters use the phone camera to react to real surroundings in real time.

How Pixi Changes Digital Messaging Forever

Pixi combines AR with on-device AI so characters understand and respond to their environment.

This approach keeps all processing private on the device without sending data elsewhere.

Users can send a virtual cat that reacts to a real dog or an envelope that chases friends playfully.

The app offers games like tic-tac-toe and whack-a-mole right inside messages.

Mark Drummond founded Pixi after working at DreamWorks and Apple.

The feature turns simple texts into shared experiences that feel more like gifts.

It builds on years of AR progress from companies like Snap but adds real-time interaction.

In the future Pixi plans a marketplace for creators and user-made characters.

Availability starts on iPhone models 11 and newer with free use for everyone.

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