Periwinkle Simplifies Self-Hosted Social Media on Bluesky's AT Protocol with Managed PDS Service

Berlin-based startup Periwinkle has launched the first fully managed Personal Data Server (PDS) service for Bluesky's open-source AT Protocol.

This innovation allows non-technical users to easily set up self-hosted social media accounts on their own domains, complete with real-time backups and server management.

Bluesky and AT Protocol Background

Bluesky has surged to over 43 million registered users as a decentralized alternative to centralized platforms like X.

The AT Protocol, powering Bluesky, opened federation in February 2024, enabling anyone to run compatible servers.

Key Features of Periwinkle

Periwinkle handles updates, monitoring, and hosting in the EU or US, letting users focus on content creation.

Upcoming features include automated post deletions and archiving tools to enhance data management.

Users maintain full control over posts, follows, and profiles stored on their personal PDS.

Pricing and Broader Impact

Pricing ranges from a free 500 MB plan to $30/month Team plans with 50 GB storage and SLAs.

This service empowers public officials, businesses, and individuals to own their social presence amid growing data sovereignty demands.

Founder Charles Blumenthal envisions it challenging Big Tech dominance by easing migrations with followers intact.

Self-funded Periwinkle plans to hire engineers and marketers, positioning itself as a pioneer in managed decentralized social infrastructure.