ShopBack and Eats365 Partner to Supercharge Hong Kong F&B Growth with Rewards and Seamless Payments

ShopBack, a leading Asia-Pacific shopping rewards and payment platform, has partnered with restaurant tech provider Eats365 to empower food and beverage (F&B) businesses in Hong Kong.

The collaboration integrates ShopBack Pay with Eats365's 365pay system, enabling merchants to offer cashback incentives and streamlined payments directly through point-of-sale (POS) terminals.

Partnership Launch and Mechanics

The integrated solution is set to launch in July 2026, allowing Eats365 merchants to scan customer QR codes for instant payments processed within existing workflows.

This automation aims to minimize manual errors, enhance data accuracy, and provide advanced analytics for better business insights.

Historical Context of Key Players

ShopBack entered the Hong Kong market in 2022 with its online cashback platform and launched ShopBack Pay in October 2025, now available at over 1,000 outlets.

Hong Kong users have already accumulated more than HK$300 million ($38.3 million) in cashback rewards, redeemable in-store via the payment service.

Eats365, meanwhile, supports over 10,000 restaurants across 32 global markets with comprehensive POS and operational tools.

Impact on Hong Kong's Competitive F&B Landscape

In a highly competitive F&B sector, the partnership will help restaurants drive foot traffic and foster customer loyalty through attractive rewards programs.

Merchants gain access to ShopBack's vast rewards network, boosting repeat visits and revenue in a post-pandemic recovery environment.

Looking ahead, the initiative positions both companies for expanded regional dominance, potentially scaling to other Asian markets amid rising digital payment adoption.