ShopBack and Eats365 Partner to Drive Hong Kong F&B Growth with Rewards and Seamless Payment Integration

Leading payment and rewards platform ShopBack has announced a strategic partnership with restaurant technology provider Eats365 to transform offline food and beverage operations in Hong Kong.

The integration of ShopBack Pay with Eats365's 365pay system will launch in July 2026, enabling merchants to offer cashback incentives directly at the point of sale.

Boosting Foot Traffic in Competitive F&B Market

This collaboration equips Hong Kong F&B businesses with tools to attract customers and foster repeat visits amid intensifying competition.

Merchants using Eats365's POS systems can scan customer QR codes for instant ShopBack Pay transactions, streamlining payments.

ShopBack's Rapid Expansion in Hong Kong

ShopBack first entered Hong Kong in 2022 with its online cashback platform and rolled out ShopBack Pay in October 2025.

The platform now operates at over 1,000 outlets, with users accumulating more than HK$300 million in cashback rewards.

Eats365, serving over 10,000 restaurants across 32 markets, brings robust POS and operational infrastructure to the partnership.

Enhanced Analytics and Operational Efficiency

Integrated merchants gain access to ShopBack's expansive rewards network alongside advanced data reporting and analytics.

End-of-day reconciliation happens automatically within existing workflows, reducing errors and improving accuracy.

Future expansions will reveal participating businesses, promising wider adoption in Hong Kong's dynamic F&B sector.

This alliance underscores the ongoing digital shift, positioning both companies for sustained growth in the region.