Cami Tellez Launches Devotion: AI-Powered Creator Economy Marketing Platform Secures $4M Funding

Cami Tellez, founder of the viral lingerie brand Parade, has unveiled Devotion, a groundbreaking AI-driven platform revolutionizing influencer marketing for large brands.

The company emerged from stealth with $4 million in seed funding led by Basecase and Will Ventures.

Devotion's AI Features Transform Creator Workflows

Devotion automates creator discovery, content analysis, and payments, ensuring brand guidelines while speeding up human-reviewed decisions.

It provides brand fit scores for influencers and helps select posts for boosting, enabling brands to scale like content networks with thousands of creators monthly.

This addresses the limitations of traditional models relying on 15-20 macro-influencers, which fail in today's content-driven algorithms.

From Parade Success to Devotion Innovation

Tellez developed early influencer tech at Parade in 2019, fueling its rapid growth before its 2023 sale and closure last year.

Teaming with former TikTok executive Jon Kroopf, she adapted to algorithm shifts democratizing influence beyond follower counts.

Now, micro-creators like a nurse in Ohio hold equal potential, pushing brands toward high-volume ecosystems for lower CPMs and algorithmic gains.

Proven Traction and Bold Future Ahead

In beta last year, Devotion onboarded over 10 clients and achieved seven-figure revenue.

The new capital will fund hires in engineering and operations to enhance the AI stack and manage vast creator networks precisely.

Tellez envisions scaled ecosystems blending technology with intimacy, positioning brands ahead in the evolving creator landscape.

With creators claiming just 2% of ad spend, Devotion unlocks efficient, high-impact strategies for the algorithm era.