Noise Raises Funds to Let Everyday People Earn as Paid Content Creators

Noise has raised $5.5 million in seed funding to connect brands with everyday people who create social media content for pay.

The round was led by Capital Midwest, M25, and Grishin Robotics, bringing Noise’s total funding to $7.2 million.

The platform lets anyone with a smartphone join campaigns regardless of follower count and create content for brands on TikTok, Instagram, Facebook, and YouTube.

The Rise of Micro-Creator Marketing

Noise has 1.5 million creators on its platform and pays creators based on views rather than a flat fee.

New users take creator training modules that teach them how to make content for brands, with higher-paid opportunities becoming available as they gain experience.

The company was founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after they spent two years building the mobile game app Playbite.

Implications for Brands and the Creator Economy

Brands can run campaigns across thousands of creators at a lower cost than traditional influencer marketing, while Noise handles creator sourcing, relationships, and payments.

Many of Noise’s customers are currently mobile apps and startups with smaller marketing budgets, while the company aims to eventually work with businesses of all sizes.

Noise also launched an Organic-to-Ads program that lets brands turn creator-made videos into paid ads on Meta and TikTok.

The fresh funding will be used to expand product capabilities and hire more employees as Noise scales its creator network and brand campaigns.