Mirror founder Brynn Putnam, known for revolutionizing home fitness with her innovative connected mirror, has returned to the tech scene with a groundbreaking new startup.
Her latest venture introduces Board, a unique gaming device that blends the nostalgia of traditional board games with the immersive experience of video games, as reported by TechCrunch.
Bridging Nostalgia and Innovation with Board
This connected screen device aims to redefine family and social gaming by creating a hybrid platform that appeals to both digital natives and fans of classic tabletop fun.
Putnam’s journey with Mirror, sold to Lululemon for $500 million in 2020, showcased her ability to merge technology with everyday activities, setting a high bar for her latest project.
A Look Back at Mirror’s Impact on Consumer Tech
Mirror disrupted the fitness industry by offering virtual classes through a sleek, interactive screen, paving the way for connected home devices during the pandemic.
With Board, Putnam is tapping into the gaming industry, a sector valued at over $200 billion globally, signaling her intent to capture a significant share of this lucrative market.
Potential Impact on Social Interaction and Gaming Trends
Experts predict that Board could foster real-world connections by encouraging group play, countering the often solitary nature of modern video gaming.
The device’s launch comes at a time when consumers are craving innovative ways to blend physical and digital experiences, potentially positioning Board as a trendsetter.
Challenges and Future Prospects for Board
However, entering the competitive gaming hardware space poses challenges, as Putnam must differentiate Board from established players like Nintendo and Sony.
Looking ahead, the success of Board could hinge on its ability to build a robust library of games and secure partnerships with developers, a critical factor for long-term viability.
If successful, Board might not only reshape gaming but also inspire a new wave of hybrid tech that bridges generational gaps in entertainment.
For now, the tech community eagerly awaits further details on Board’s features and release date, with Putnam set to unveil more at TechCrunch Disrupt 2025.
Alfred Lee
