Brynn Putnam, the visionary entrepreneur behind the fitness tech company Mirror, is set to make waves once again as she prepares to unveil her latest venture at TechCrunch Disrupt 2025 in San Francisco.
Known for revolutionizing home fitness with Mirror, which was sold to Lululemon for $500 million in 2020, Putnam is now turning her attention to the gaming industry with a new hardware startup.
Brynn Putnam’s Journey: From Fitness to Gaming Innovation
This upcoming reveal, scheduled for October 27-29, 2025, at Moscone West, marks a significant pivot for Putnam, showcasing her versatility as an innovator across different tech sectors.
Seven years after first introducing Mirror at TechCrunch Disrupt 2018, Putnam returns to the same stage, a platform renowned for spotlighting groundbreaking startups and ideas.
Her new gaming hardware startup is shrouded in mystery, but industry insiders speculate it could focus on enhancing social interaction or immersive experiences, building on her track record of blending tech with human connection.
The Legacy of Mirror and Its Market Impact
Mirror’s success under Putnam’s leadership redefined fitness technology, proving that sleek design and interactive content could disrupt traditional industries, a lesson she likely carries into her gaming venture.
The $500 million acquisition by Lululemon during the pandemic highlighted the growing demand for consumer tech solutions, a trend that continues to shape markets as gaming evolves with VR and AR technologies.
What to Expect from Putnam’s Gaming Hardware
While specifics remain under wraps, Putnam’s focus on user-centric design suggests her gaming hardware might target accessibility or community-building, areas ripe for innovation in the gaming world.
The gaming industry, valued at over $200 billion globally, is a competitive space, yet Putnam’s proven ability to carve out niches offers hope for a unique contribution that could redefine player experiences.
TechCrunch Disrupt 2025 attendees are eager to see how her background in creating engaging platforms translates to gaming, potentially addressing gaps in hardware accessibility or multiplayer dynamics.
Future Implications for Tech and Gaming Sectors
Looking ahead, Putnam’s entry into gaming could signal a broader trend of entrepreneurs crossing industries, bringing fresh perspectives to solve persistent challenges in tech integration and user engagement.
As anticipation builds, her unveiling at TechCrunch Disrupt 2025 is poised to be a pivotal moment for both her career and the gaming hardware landscape, with potential ripple effects across consumer technology.
Andrew Lee
