Indian food-tech startup Pluckk, a lifestyle-oriented fresh food brand, has announced the appointment of Chayan Mukhopadhyay as its new Chief Operating Officer (COO).
This strategic move, revealed on October 7, 2025, aims to bolster the company’s operational efficiency and accelerate its growth trajectory in the competitive food-tech sector.
Pluckk’s Vision for Growth in the Fresh Food Market
Founded in 2021, Pluckk has quickly carved a niche for itself by focusing on delivering high-quality, fresh produce to health-conscious consumers across India.
With Chayan Mukhopadhyay at the helm of operations, the company is poised to expand its footprint not only in major Indian cities but also in international markets.
A Leader with Proven Expertise
Mukhopadhyay, an MBA graduate from IIM Bangalore, brings over 15 years of multi-sector experience, combining strategic insight with hands-on execution skills.
His immediate focus, as stated in the announcement, will be to streamline operations and enhance Pluckk’s supply chain to ensure seamless delivery of fresh food products.
The Bigger Picture: India’s Booming Food-Tech Industry
The appointment comes at a time when India’s food-tech sector is witnessing exponential growth, driven by a growing middle class and increasing smartphone penetration.
Pluckk’s emphasis on fresh, lifestyle-oriented food aligns with the rising consumer demand for healthier eating options, positioning it as a key player in this evolving market.
Impact and Future Prospects
Industry experts believe that Mukhopadhyay’s leadership could significantly impact Pluckk’s ability to scale operations and compete with established players like Zomato and Swiggy in the food delivery space.
Looking ahead, Pluckk’s potential entry into the DIY meal kit market, following its acquisition of KOOK in 2023, could further diversify its offerings and revenue streams.
The company’s focus on sustainability and quality may also resonate with global consumers, paving the way for international expansion in the near future.
Maria Lourdes
