Wishlink Raises $17.5M in Series B Funding to Supercharge Indian Creator Commerce Ecosystem

Indian creator commerce platform Wishlink has secured $17.5 million in its Series B funding round.

The investment was led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum and Elevation Capital.

A Milestone for Creator-Led Commerce

Founded in 2022 by IIT Delhi alumni Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink enables creators to discover and promote products through seamless affiliate links.

The platform has rapidly grown in India's burgeoning creator economy, bridging influencers with brands for direct sales.

Robust Funding History Fuels Expansion

Prior to this round, Wishlink raised $3 million in seed funding in October 2022, led by Elevation Capital.

In February 2024, it bagged $7 million in Series A from Fundamentum and Elevation Capital, valuing the startup at around $35-40 million post-money.

This latest infusion brings Wishlink's total funding to over $27 million, signaling strong investor confidence.

The funds will accelerate product development, onboard more creators, and expand market reach across India.

Wishlink's model empowers micro-influencers with tools for higher conversion rates and sustainable earnings.

As creator commerce surges, Wishlink is poised to capture significant market share against competitors.

Industry experts predict this funding will amplify Wishlink's impact on brand-creator partnerships nationwide.

Looking ahead, Wishlink aims to integrate advanced AI for personalized recommendations, enhancing user engagement.

This Series B positions Wishlink as a frontrunner in reshaping e-commerce through authentic creator endorsements.