In a groundbreaking move for women's sports, Monarch Collective has emerged as a trailblazer, securing some of the biggest early deals in the industry, as detailed in a recent TechCrunch podcast.
Founded in 2023, this private equity firm became the first to focus exclusively on women's sports, raising an initial $100 million fund to invest in top leagues and teams.
The Rise of Monarch Collective in Women’s Sports
Monarch Collective, co-founded by Kara Nortman and Jasmine Robinson, has quickly built an influential portfolio, taking passive stakes in high-profile properties like the National Women's Soccer League (NWSL).
Their vision extends beyond mere investment, aiming to empower women's sports through community-driven institutions that capitalize on the growing cultural and commercial interest in female athletics.
Historical Context: A Long Road to Recognition
Historically, women's sports have struggled for funding and visibility, often overshadowed by male-dominated leagues despite comparable talent and fan engagement.
Monarch's entry into the market marks a pivotal shift, building on the success of teams like Angel City FC, which proved that investing in women's sports can yield substantial returns.
Impact on the Industry: A Financial Boost
By early 2025, Monarch expanded its debut fund to an impressive $250 million, fueled by investors like Melinda French Gates’ Pivotal Ventures and Hello Sunshine CEO Sarah Harden, signaling strong confidence in the sector's growth.
This financial boost is already creating ripples, enabling leagues like the NWSL to enhance infrastructure, attract top talent, and expand media rights deals.
Looking Ahead: A Bright Future for Women’s Sports
Looking to the future, Monarch Collective is eyeing opportunities in the WNBA and European markets, aiming to further globalize the women's sports boom.
Their strategy not only promises financial gains but also seeks to inspire a new generation of female athletes by ensuring sustainable, long-term support for their careers.
As Monarch continues to score transformative deals, the broader impact could redefine how sports investments are approached, prioritizing equity and inclusion over traditional models.
With each deal, Monarch Collective is not just playing the game—they are changing the game for women's sports worldwide.
Maria Lourdes
