Trayd Secures $10M Series A in Record 3 Weeks: White Star Capital and Y Combinator Fuel Construction Tech Payroll Revolution

Trayd, an innovative construction tech startup, has raised $10 million in a Series A funding round completed in just three weeks.

Led by White Star Capital, the round includes repeat investments from Y Combinator and Suffolk Technologies, plus new backer RXR Realty, bringing total funding to $17 million.

Revolutionizing Back-Office Operations for Specialty Contractors

Founded in 2021 by CEO Anna Berger and CTO Cara Kessler, Trayd offers a SaaS platform automating payroll, HR, compliance, and labor cost tracking for specialty trade contractors like electricians and plumbers.

The system captures field time data to automatically calculate variable pay rates, union deductions, and multistate taxes, reducing weekly manual work from 14 hours to under 30 minutes.

Berger's personal history in a New York construction family inspired Trayd to address razor-thin margins and regulatory complexities ignored by general contractor-focused tools.

Rapid Growth and Market Impact

With over 600% year-over-year revenue growth, Trayd processes tens of millions in payroll weekly for hundreds of contractors including United General Contractors and Titan Structural Group.

Customers gain real-time visibility into labor, equipment, and material costs, filling a critical gap in the proptech space where 2025 saw $10.5 billion in global investments.

White Star Capital lauds the founders' expertise, positioning Trayd as a scalable foundation for future AI advancements in construction.

Overcoming challenges as female founders in a male-dominated industry, Berger notes the 'prove it twice' dynamic forged deeper customer trust and a superior product.

Expansion and Future Horizons

Trayd now eyes national expansion beyond the Northeast, capitalizing on rebounding proptech momentum to transform specialty trade operations nationwide.