Ownwell Raises $50M in Series B to Empower Homeowners with AI-Driven Property Tax Savings

Ownwell, an innovative AI-powered startup, has secured a massive $50 million funding round to revolutionize property tax appeals for homeowners across the U.S.

Founded in 2020 by CEO Colton Pace and CTO Joseph Noor in Austin, Texas, the company has already processed over 1 million appeals and saved customers more than $400 million in taxes.

Rapid Growth and Proven Impact

With over 500,000 customers and triple-digit annual growth rates exceeding 100%, Ownwell stands out as the only multistate firm specializing in this niche.

The company operates in 12 key states including Texas, New York, Florida, and California, employing local tax consultants alongside cutting-edge AI technology.

Now cash flow positive with 108 employees, Ownwell prioritizes aggressive expansion despite its profitability.

Funding Breakdown and Key Investors

The round comprises $30 million in Series B equity co-led by Alpha Edison and Mercato Partners, plus $20 million in debt from Western Alliance Bank.

Additional equity backers include Intuit Ventures, Left Lane Capital, First Round Capital, and others, bringing total equity raised since inception to $54 million.

Services and Market Disruption

Ownwell automates complex property tax appeals, analyzes local records, and even assists with exemptions, insurance comparisons, and refinancing options.

Operating on a contingency fee model—25-35% of savings only if successful—the service democratizes access for underserved homeowners of modest properties.

Vision for the Future

CEO Colton Pace emphasized building tools for everyday homeowners, inspired by optimizing billionaire portfolios.

Looking ahead, the fresh capital will fuel market expansion and development of a nationwide 'how-to-appeal' packet using data from hundreds of thousands of cases.

Investors like Vinny Pujji of Left Lane Capital praise Ownwell's customer-obsessed, tech-enabled approach in a booming real estate tech sector.