In a significant move for the AI-driven video creation industry, Israeli company D-ID has announced the acquisition of Berlin-based video startup Simpleshow, as reported by TechCrunch on September 16, 2025.
This strategic merger aims to combine D-ID’s expertise in digital human generation with Simpleshow’s innovative video generation technology to create a powerhouse in the digital avatar and AI video space.
The Strategic Vision Behind the Acquisition
Both companies share a vision for the future of video content, focusing on the growing demand for digital avatars in sectors like training, marketing, and sales.
D-ID, known for its cutting-edge technology in creating realistic digital humans, sees this acquisition as a way to expand its offerings and enhance its global reach.
A Brief History of D-ID and Simpleshow
Founded in 2017, D-ID initially gained attention for its privacy-focused technology that digitally de-identifies faces in videos, later pivoting to digital avatar creation.
Simpleshow, on the other hand, has carved a niche in the B2B market with its user-friendly platform for creating engaging explainer videos since its inception in 2008.
Impact on the AI Video Industry
The acquisition signals a major consolidation in the rapidly evolving AI video generation sector, where personalized and scalable content solutions are becoming increasingly vital.
Industry experts suggest that combining D-ID’s advanced AI with Simpleshow’s established client base could set a new standard for video content creation.
Future Prospects and Innovations
Looking ahead, the merger is expected to accelerate innovation in digital human technology, potentially transforming how businesses communicate with audiences worldwide.
The combined entity may also explore new markets, leveraging Simpleshow’s European presence to strengthen D-ID’s foothold outside of Israel and the U.S.
Challenges and Opportunities
While the acquisition offers immense potential, integrating two distinct technologies and corporate cultures could pose challenges for the newly formed AI video powerhouse.
Nevertheless, with the rising adoption of AI-driven solutions, this move positions D-ID and Simpleshow to lead in a market projected to grow exponentially over the next decade.
Andrew Lee
