Jetour Unveils 'Travel+' Strategy at Auto China 2026, Pioneering Travel-Integrated SUVs for Global Markets

China's JETOUR has unveiled its innovative "Travel+" strategy at Auto China 2026 in Beijing.

This approach deeply integrates a travel-industry mindset with automotive engineering to create the most travel-savvy vehicles for full-scenario needs.

Expanded Brand Matrix and Product Lineup

For the first time, JETOUR International showcased its dual brands, JETOUR and SOUEAST, highlighting strategic synergy from urban mobility to off-road adventures.

Key exhibits included the T1 i-DM, T2 i-DM, G700, SOUEAST S08 DM, and several future concept cars.

Customization services for T1, T2, and G700 models are now available in over 30 countries and regions.

Global Growth and User Communities

JETOUR has sold over 2.27 million vehicles across 100 countries, amassing more than 50 million fans worldwide.

The brand is set to launch in Malaysia and Indonesia as early as this month, accelerating its globalization phase.

With over 300 JETOUR CLUBs globally, the company organized more than 500 activities in 2025 to foster travel culture.

Partnerships, ESG, and Future Vision

Partnerships include the Cheetah Conservation Fund for wildlife protection and collaboration with EDM producer Alan Walker for cultural fusion.

ESG initiatives feature orphan care and school donations in regions like Saudi Arabia, Kazakhstan, and Angola, alongside sports sponsorships.

The "Travel+" evolution from product features to lifestyle resonance positions JETOUR to connect people, cultures, and emotions through mobility.