Catcha Digital Acquires MIFB for $1M to Bolster B2B Expo Portfolio in Malaysia's Thriving F&B Sector

Malaysia-based Catcha Digital Berhad has acquired the Malaysian International Food & Beverage Trade Fair (MIFB) for approximately $1 million (MYR 3.97 million).

The acquisition was completed through its 60 percent-owned subsidiary, One International Exhibition Sdn Bhd, securing 100 percent equity in Constellar Exhibitions Malaysia Sdn Bhd, the event's organizer.

Strategic Leap into F&B Exhibitions

This move expands Catcha Digital's B2B expo portfolio into the dynamic food and beverage sector, complementing existing events in agriculture and construction.

With over 25 years of history, MIFB serves as a premier platform linking F&B manufacturers, distributors, HORECA professionals, and international players across ASEAN.

The 2025 edition attracted 12,097 unique visitors and 500 exhibiting companies from 84 countries across three concurrent events.

MIFB 2026, scheduled for July 15-17 at the Kuala Lumpur Convention Centre, aims for over 13,000 attendees and 520 exhibitors spanning 15,000 sqm.

Unlocking Growth in Booming Market

Malaysia's F&B market, valued at $61.38 billion in 2025, is forecasted to expand at 6.6 percent annually through 2030, fueled by domestic demand and ASEAN opportunities.

Patrick Grove, Chairman of Catcha Digital, described MIFB as a "crown jewel" with a loyal exhibitor base and strong regional reach.

Roger Lim, CEO of One International, highlighted synergies to enhance the platform and boost Malaysian and ASEAN F&B businesses.

Operational efficiencies from shared sales networks and unified management will drive cost savings and growth.

This marks Catcha Digital's seventh acquisition in 2025, reinforcing its leadership in digital media, expos, and technology.