Cata Secures $5.3M Seed Funding to Revolutionize F&B and Retail Digital Platforms with AI

Singapore-based startup Cata has raised $5.3 million in an oversubscribed seed funding round to expand its white-label SaaS platform for food and beverage (F&B) and retail businesses.

The funding, led by Portage, aims to democratize enterprise-grade digital tools previously accessible only to giants like Starbucks and McDonald’s.

Strategic Investors Fuel Cata's Growth

Participating investors include White Star Capital, 468 Capital, FoodLabs, FJ Labs, Rally Cap, and Iterative, signaling strong confidence in Cata's vision.

Launched less than a year ago by founder and CEO David Brunier, Cata addresses rising digitization pressures amid increasing costs and competition in F&B and retail.

Innovative Platform Features Empower SMBs

The platform enables rapid deployment of branded consumer apps within days, integrating mobile ordering, payments, loyalty programs, promotions, CRM, and data analytics.

This innovation reduces development time and costs, allowing smaller businesses to compete with delivery platforms like Grab and Uber Eats.

Brunier emphasized that Cata makes advanced digital tools accessible to enterprises that previously found them too costly or complex.

The funding will accelerate product development, including new artificial intelligence capabilities for personalized marketing and automated workflows.

Looking ahead, Cata plans international expansion and extension into retail and booking services, broadening its market impact.

This milestone underscores Singapore's rising role as a hub for fintech and SaaS innovations targeting Southeast Asia's dynamic F&B sector.

As digital transformation accelerates, Cata's growth could reshape how mid-sized retailers and eateries engage customers.