In a groundbreaking collaboration, Japanese electronics giant Sony has partnered with Singapore-based insurtech leader Bolttech to launch My Sony Care+, an innovative embedded protection program for Sony devices.
This initiative, announced on January 13, 2026, aims to provide customers with extended coverage, ensuring peace of mind for users of Sony’s wide range of electronics, from smartphones to cameras and beyond.
The Evolution of Device Protection with Sony and Bolttech
The partnership marks a significant step in the evolution of device protection, combining Sony’s legacy of cutting-edge technology with Bolttech’s expertise in insurance solutions.
Historically, Sony has been a pioneer in consumer electronics since its founding in 1946, setting benchmarks with products like the Walkman and PlayStation.
Meanwhile, Bolttech, established as a global insurtech platform, has rapidly expanded its footprint across 39 markets, offering tailored protection plans for millions of customers.
What My Sony Care+ Offers Consumers
My Sony Care+ is designed to cover accidental damage, technical malfunctions, and other unforeseen issues, ensuring that Sony users can enjoy their devices without constant worry.
This program stands out by being embedded directly into the purchase process, making it seamless for customers to opt-in at the point of sale.
Impact on the Consumer Electronics Market
The launch of this program is expected to set a new industry standard for device protection, potentially influencing competitors to adopt similar embedded insurance models.
With rising consumer demand for reliable after-sales support, My Sony Care+ could enhance Sony’s brand loyalty and attract a broader customer base.
Looking Ahead: The Future of Device Protection
Looking to the future, this collaboration may pave the way for more personalized and tech-driven insurance solutions, leveraging data analytics to predict and prevent device issues.
As technology continues to advance, partnerships like Sony and Bolttech’s could redefine how consumers interact with and protect their high-value electronics.
Maria Lourdes
