Bluesky, the rapidly growing social media platform, has announced a significant milestone, reaching 40 million users as of October 31, 2025.
This achievement marks a dramatic rise for the decentralized network, which has positioned itself as a viable alternative to traditional social media giants like X.
Bluesky's Explosive Growth and Market Impact
The platform's user base has surged from just 2.89 million in early 2024 to 40 million in less than two years, reflecting widespread dissatisfaction with existing social media ecosystems.
Alongside this growth, Bluesky introduced a dislikes beta feature, a new tool aimed at personalizing user feeds by allowing them to signal content they don’t want to see.
A New Era of User Feedback with Dislikes
This feature, currently in testing, could reshape how content is curated, giving users more control over their online experience.
Historically, Bluesky emerged as a project backed by Twitter co-founder Jack Dorsey, with a mission to create an open social network free from the constraints of centralized platforms.
Historical Context and Competitive Edge
Since its public launch in February 2024, the platform has capitalized on user frustration with policy changes and moderation issues on other networks, as reported by TechCrunch.
The introduction of features like custom algorithms and stackable moderation has further distinguished Bluesky as a user-centric platform.
Looking ahead, the dislikes feature could have a profound impact on how social media algorithms evolve, potentially setting a new standard for user feedback mechanisms.
Future Implications for Social Media
If successful, this beta could encourage other platforms to adopt similar tools, fostering a more personalized digital space.
Bluesky’s growth also signals a shift in the social media landscape, where users increasingly demand transparency and control over their online interactions.
As the platform continues to innovate, its trajectory suggests it could challenge the dominance of established players, shaping the future of social networking.
Alfred Lee
