AnyMind Opens New Bintaro Hub to Power Indonesia's Booming Live Shopping Revolution

AnyMind Group has launched a fresh live commerce studio hub in Bintaro, Indonesia, to meet rising demand for professional streaming services.

The facility features around 20 fully equipped studios and forms part of the company's push into Southeast Asia's digital retail space.

The Rise of Live Commerce in Indonesia

Indonesia has witnessed a clear shift toward interactive online shopping in recent years as more people turn to live streams for product discovery.

Brands now rely on specialized setups to run smooth broadcasts that turn viewers into buyers quickly and effectively.

AnyMind Group chose Bintaro for the new hub because the area supports scalable operations needed for this fast-growing market.

How This Expansion Benefits Brands and Shoppers

The centralized location lets multiple brands run live sessions at the same time across beauty, fashion, and electronics sectors.

Its AnyLive platform blends human presenters for personal connection with AI tools to keep sales running around the clock.

With a total of 85 studios worldwide the company now holds strong capacity to support bigger campaigns and longer selling hours.

Future upgrades will add more studios as the live commerce sector keeps expanding in the region.

This move also creates local jobs in production and operations while giving smaller brands easier access to high-quality tools once reserved for big players.

Everyday shoppers stand to gain from more authentic product demos and better deals through direct brand interactions that feel less like traditional ads.