8x8 Boosts APAC Presence with Maven Lab Acquisition for Enhanced Customer Engagement

8x8, Inc., a leading global business communications platform provider, has announced its acquisition of Maven Lab, a Singapore-based mobile marketing and enterprise messaging firm.

This strategic move, revealed on January 7, 2026, aims to accelerate 8x8’s end-to-end customer engagement strategy across the Asia-Pacific (APAC) region.

Strategic Expansion in a Growing Market

The acquisition of Maven Lab marks a significant milestone for 8x8 as it taps into the rapidly expanding APAC market, known for its digital-first consumer base.

By integrating Maven Lab’s expertise in mobile marketing and messaging, 8x8 is poised to enhance its offerings, particularly through platforms like Moobidesk, which already processes millions of alerts annually.

A History of Innovation in Communications

8x8 has a long-standing reputation for providing cutting-edge solutions in cloud communications, including voice, video, and messaging services.

The company’s focus on AI-powered solutions has positioned it as a leader in the Communications Platform as a Service (CPaaS) space, a trend that continues with this acquisition.

Impact on Customer Experience in APAC

The merger promises to deliver more seamless, omnichannel customer experiences, addressing the growing demand for personalized and instant communication in the region.

Businesses across APAC can expect richer customer journeys, blending automation with human interaction for better engagement.

Looking Ahead: Future of Customer Engagement

Looking to the future, 8x8 aims to leverage Maven Lab’s regional expertise to further innovate in digital transformation and customer support solutions.

This acquisition aligns with broader industry trends in 2026, where APAC organizations are increasingly adopting real-time, integrated platforms for competitive advantage.

As 8x8 continues to expand its footprint, the focus remains on creating sustainable value for businesses navigating the complexities of modern customer expectations.