VP Marketing

Introducing Firstwork

• Firstwork is building AI-native workforce operations software for companies that hire, onboard, verify, train and manage large frontline workforces. Our mission is to eradicate friction from labor markets.
• For businesses, that means moving workers from applicant to productive up to 90% faster, with fewer manual touches and stronger compliance.
• For workers, it means a clearer, faster and more dignified path into paid work - less chasing, less confusion, fewer dead ends.

Our Inflection

• We’ve 10x’d revenue in the past 6 months and are now live with major workforce operators, processing hundreds of thousands of applicants per month across the US, UK, Europe and APAC.
• We’re backed by Gradient (Google’s AI fund), Y Combinator, and other leading investors.

The Role

• As we gear up for our next chapter, we’re hiring our first VP Marketing to help define the category around AI-native workforce operations.
• This is an executive marketing role focused on thought leadership, C-suite engagement, enterprise events and pipeline creation across frontline industries like logistics, light industrial, retail, hospitality, healthcare, staffing and Private Equity.
• You’ll help get the right operators, executives and investors in the room - then make Firstwork the company they associate with the future of labor markets.

The Bar

• We’re looking for someone with exceptional taste, strong writing, real enterprise instinct and the ability to build trust with senior executives.
• You may come from enterprise software, vertical SaaS, founder-led GTM, frontline industries, or the PE ecosystem. Former founders, early GTM leaders and sharp operators who know how to turn insight into market gravity are especially interesting.

The Details

• You’ll own positioning, brand, narrative, executive events, customer stories, founder-led content, vertical programs and the early marketing team.
• Remote-first, US Eastern time preferred.
• This is a high-leverage role for someone who wants to help build one of the defining companies in AI-native workforce operations.
• Highly competitive salary and share ownership available for the right candidate.