Social Media GTM Lead

At Whip (by Tensorfuse), we're bringing the vibe coding revolution to mobile. Whip is a social platform where anyone can create and share mini apps in seconds. We're backed by Y Combinator, and building at the intersection of AI and consumer social.

We're looking for a creative, AI-native social media lead to own our go-to-market across India and the US. This isn't a "schedule posts and track likes" role. This is a "make people care about something completely new" role.

What You'll Do

Own our entire social presence across TikTok, Instagram Reels, Twitter, and Reddit. You'll define how Whip shows up on the internet, build creator partnerships from scratch, source and manage UGC micro creators, and experiment with content formats nobody's tried yet. You'll work directly with the founders.

Who You Are

You live and breathe short-form content. You understand what works on Instagram and TikTok, because you're already consuming and creating across both. You're AI-native and been using tools like Suno, Runway, Kling, and Higgsfield to make things. You can edit video fast. You have taste, you know what's fire and what's cringe.

Required Qualifications

• Strong video editing skills (CapCut, Premiere Pro, or phone-native editing)
• Deep understanding of TikTok, Instagram Reels, Twitter, and Reddit content formats
• Experience sourcing and managing UGC micro creators
• Fluency in both Indian and US internet culture and trends
• Hands-on experience with AI creative tools (Suno, Runway, Kling, Midjourney, Higgsfield, etc.)
• Strong instinct for hooks, retention, and what makes content shareable
• Basic understanding of how consumer social apps grow

Nice to Have

• Your own content portfolio with real traction
• Experience running creator campaigns on a budget
• Understanding of viral loops and content-as-distribution
• Previous experience at a startup or in a fast-moving environment

How to Apply

DM us or apply with your best piece of content. A reel, a TikTok, a thread, a campaign concept, whatever shows how you think. That matters more than a resume.