Product Marketer
San Francisco, CA
About Broccoli AI
Broccoli AI builds AI voice agents that act like real employees—answering phones 24/7, booking jobs in ServiceTitan, following up on missed calls and estimates, and handling emergencies in real time.
In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth, and we’re just getting started. Backed by top-tier VCs, we’re building the AI-native operating system for the $600B home services industry**.**
Why Join Us?
- Build from 0→1: You’ll own growth marketing strategy and execution across all channels, starting from first principles.
- Real Customers, Real Revenue: Everything you do will directly impact bottom-line metrics.
- Work Directly with Founders: Move fast, iterate quickly, and make real decisions with the people building the product.
- Create a Category: Help define how AI employees are bought, understood, and adopted by traditional service businesses.
What You’ll Do
Growth & Demand Gen
- Own and optimize the top-to-bottom funnel—from first impression to qualified lead to closed customer.
- Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing.
- Build, test, and optimize landing pages, email flows, and CTAs for conversion.
- Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models.
Product & Content Marketing
- Own positioning, messaging, and competitive insights for key features and use cases.
- Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams.
- Craft high-converting product marketing collateral, including one-pagers, case studies, and demos.
Social, Community, and Brand
- Run our social channels (LinkedIn, X/Twitter, Instagram) to grow audience and drive engagement.
- Work with contractors or agencies (if needed) to produce UGC-style and brand content.
- Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition. Data, Tooling & Automation
- Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce).
- Define KPIs and report on funnel metrics weekly and monthly.
- Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding.
What We’re Looking For
- 5+ years in product marketing, growth marketing, or full-stack marketing at a high-growth B2B or SaaS startup.
- Deep knowledge of performance marketing, attribution, and funnel optimization.
- Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision-makers).
- Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed.
- Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.).
- Bonus: Experience marketing AI, SaaS, or vertical software products.
- Bonus: Familiarity with sales-led and product-led growth motions.
Broccoli AI
