Head of UGC and Short-Form Content

Tsenta (YC S26) automates job applications for students. We've driven 1.1M+ organic impressions and 1,500+ signups through UGC in our first campaign. Now we need someone to own and scale this channel.

What you'll do:

• Recruit, manage, and QA a roster of 5-10 UGC creators posting daily short-form video across TikTok, Instagram Reels, and YouTube Shorts
• Develop hooks, scripts, and creative direction that convert views into signups
• Own the content calendar and posting cadence
• Analyze performance data (we use PostHog) and iterate on what works
• Work directly with the founders on growth strategy

What we're looking for:

• You've personally managed UGC or short-form content campaigns that drove real, measurable results (signups, installs, conversions, not just views)
• You understand TikTok/Reels/Shorts algorithms and what makes content get picked up organically
• You can recruit and manage creators at the $25/video tier. This isn't influencer marketing, it's volume-driven organic content
• Scrappy, fast, opinionated. We don't need decks, we need output.

This is a contract/part-time role that can grow into full-time as we scale. You'll work directly with the CEO.