About the Role
You’ll own and scale every lever of growth, from top-of-funnel demand to product-led expansion. You’ll partner closely with the CEO and growth team to design, execute, and iterate on Reflex’s end-to-end growth engine.
What You’ll Do
Growth Strategy
- Own the full growth motion across paid, organic, brand, and product-led channels
- Set strategy, prioritize high-impact bets, and turn insights into execution
Acquisition
- Scale inbound demand via performance marketing, SEO, lifecycle campaigns, and virality loops
- Launch bold, attention-grabbing stunts and experiments that cut through the noise
Conversion
- Design and optimize high-converting funnels across the website, product, and sales handoff
- Instrument, measure, and continuously improve every step of the user journey
Product-Led Growth (PLG)
- Drive adoption through onboarding flows, activation moments, and smart paywalls
- Build in-product upsell, expansion, and monetization paths
Brand & Community
- Help turn Reflex into a cult brand
- Create viral campaigns, engineer UGC loops, and dominate channels like LinkedIn, X, and beyond
Analytics & Experimentation
- Build and own the growth model, dashboards, and core metrics
- Run fast, disciplined experiments to identify, validate, and scale what works