Founding Sales Development Representative

We close 80% of pilots. Your job: book more of them. Primer helps commercial real estate teams analyze deals 3x faster. We have a product that resonates and a working outbound motion. We need someone to own it and scale it.

We are in-person, 5 days a week.

What You'll Do

• Daily cold calling blitzes to multifamily and self-storage acquisition teams
• Build and run multi-channel outbound (calls, LinkedIn, email) using Apollo + La Growth Machine
• Book 15+ qualified demos per month with decision-makers
• A/B test messaging, cadences, and scripts — track what converts and double down
• Own your metrics: meetings booked, show rate, pipeline created — report insights weekly
• Surface market feedback: objections, competitive intel, what's resonating
• Build the playbooks and dashboards that scale this function

You're Right For This If

• 1+ years B2B outbound experience with quota attainment to prove it
• You've built pipeline without sales support infrastructure
• Analytical mindset — you reverse-engineer pipeline goals and track your own numbers
• Entrepreneurial bias to action — excited to build systems, not inherit them
• You love cold calling (20 calls is a warmup, not a day)
• Proficient with Apollo, Clay, or Hubspot
• SF Bay Area based, in-person 5 days/week

Compensation

• Base: $70-90K
• OTE: $100-110K+ (uncapped commission)
• Equity: 0.25-0.7% (real ownership)

This Role Isn't For You If

• You need heavy management oversight
• You prefer structured 9-5 environments
• You're more excited about "growing into leadership" than the current work
• You can't handle rejection

PS: If you've read this far, cold call me at 415-874-1519. That's how I prioritize who to talk to first.