CRM & Lifecycle Marketing Manager

GoSats is India's simplest onramp to assets. We help lakhs of Indians convert their everyday spending into Bitcoin and Gold - building long-term wealth through a habit they already have: spending money. Backed by Konvoy , Y Combinator, Accel and others, we recently closed our $5M Series A and are scaling rapidly toward becoming the default wealth-building tool for mainstream India.

About the Role: You will own the entire user lifecycle communication strategy - push notifications, in-app messaging, WhatsApp campaigns, email, and SMS. You will design event-triggered flows in MoEngage to convert signups to KYC, KYC to first transaction, and one-time users to repeat customers.

Required Skills:

• 4+ years in CRM/Lifecycle Marketing at a consumer fintech or app
• Deep hands-on with MoEngage, CleverTap, Braze, or WebEngage
• Has built and optimized WhatsApp Business API campaigns (template management, BSP integration)
• Strong understanding of segmentation, cohort flows, and personalization
• Comfort working with WhatsApp templates, Meta categories, and compliance
• Solid analytical skills - lives in Mixpanel/Amplitude

Bonus:

• Built incentive-driven flows (cashback, bonus credits) that lifted conversion