Join Date
October 2024
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About Varun Bansal
Co-founder at 1stCollab, a platform for brands and creators to connect and run marketing campaigns together. Before 1stCollab, I worked at Pinterest, where I was a product manager for the homefeed recommendations team, the international growth team, and—most recently—the creator engagement and community teams.
Companies & Work
1stCollab
1stCollab is an AI-powered influencer marketing platform for helping brands optimize performance. We are the first platform that leverages ML to accurately predict a creator's performance and use those predictions to recruit the most relevant, best-performing creators for a brand’s upcoming influencer campaigns. Our founding team collectively spent 30 years at Pinterest building up most of its Discovery systems, so are experts at finding the perfect set of creators for optimizing engagement. Let us know if we can help you run an influencer marketing campaign and see how our brands have reduced their CAC by over 70%!
