Upfront Ventures

At Upfront, we like to come in at the earliest stages and stick with you as you grow. In today's world, that means we're your first check-in at the seed (or even pre-seed) stage. And as you build and raise subsequent rounds, we can support that with our growth fund as well. Bottom line - we want to get to know you as early as possible and work together for a long time. With investment professionals in both LA and the Bay, we invest nationally and even globally for the right deal.

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Some VCs have great networks. Some have great megaphones. Some VCs offer great counsel. We value all of those but most strongly believe in rolling up our sleeves and doing the hard work alongside you in your moments of need. When your company goes immediately up and to the right, everybody is your friend. When your company hits a bump in the road we’re there - even if that means telling you the tough messages others may not.

We invest nationally (sometimes internationally) but our HQ is in LA, giving our portfolio valuable leverage. How? Los Angeles is at the crossroads of Asia, Latin America, and North America, providing a global perspective and a diverse talent pool to compete with any city in the world. As the country’s second-largest city, LA graduates the most engineers of any US market, so we have the talent and resources to build world-changing companies. Of course, LA is also the world’s creative soul, home to the film, music, art, and fashion industries as well as the influencers who set the trends and put companies on the map.