SWaN & Legend Ventures

SWaN is a US-based, venture capital fund manager focused on multi-stage opportunities in the consumer sector. We target exceptional management teams aiming to take advantage of shifts in consumer behavior, initially taking non-controlling minority stakes where we can utilize our playbook of post-investment value creation through mentorship and hands-on support.

We invest in tech-enabled consumer brands, worthy of consumers’ passions, in traditional sectors primed for disruption, as well as the B2B companies that support them.