Sing Chin Lim
Head of Department
Join Date
November 2020
Gender
Male
Age
Not Specified
About Sing Chin Lim
• Extensive experience and background of electronics and LED industry
• In depth knowledge in design cycle, network and business model.
• Proven track record in business development and business strategy establishment.
• Successful in growing new business and new market
• Lead team and business for continuous growth
• Managed local operation, overseas branches expectation and business execution
Companies & Work
Samsung Electronics Co, Ltd
In charge of LED product portfolio and sales team in South Asia
Report to both local President and Korea LED Division management
• Responsible for the sales achievement and budgeting of South Asia LED Product Group.
• Management of distribution channels and overseas sales
• Establish business strategy to ensure annual growth and alignment with management direction.
• Maintain No.1 Market Share in various countries (e.g. Australia).
• Achieved min double digit growth with YTD sales of US$30M/Yr.
Samsung LED Co, Ltd
In charge of LED product portfolio and sales team in South Asia
Report to Head of LED Division in Singapore
• 1st local and Pioneer sales assigned to develop new business and market for this (LED) new product.
• Setup new operation, business strategy and sales channels.
• Expansion in market share for both components and lighting products level in various SEA counties.
• Create awareness in market with iconic projects e.g. Orchard Ion
• Achieved growth to US$10M within 4years
Samsung Electro Mechanics Co, Ltd
In charge of Camera Module product portfolio in South Asia
Report to Head of Camera Module Division in Singapore
• Responsible for the sales achievement of existing major accounts and development of new accounts.
• Involve in new product design activities with HQ engineers
• Major customers: Motorola
• Achieved annual sales of US$150M
Crescendes MEC Pte Ltd
In charge of Wire-Harnesses and Value Added Assemblies.
Responsible for Malaysia market and report directly to Sales VP in HQ.
• Key Customers: Flextronics, Celestica and etc.
• Leading a sales team on account management and business development in Malaysia market.
• Established accounts development program and obtained best sales team
• Key Customers: Flextronics, Celestica and etc.
• Developed new accounts with revenue of S$400k/Mth
Murata Electronics Pte Ltd
Sales of passive products to US base companies and EMS in South East Asia
Assistance to Sales managers and division head
• Account management of assigned sales accounts
• Involve in price and share negotiation with customers
• Business development by involving in early product design activities in customer new products
• Major customers: Delphi, 3COM, Flextronics, Celestica and etc.
• Increase sales of assigned accounts from US$1M/Mth to US$5M/Mth.
Education
Liverpool John Moores University
Bachelor Degree in Mechanical Engineering
Ngee Ann Polytechnic
Diploma in Mechanical Engineering
