SEED Ventures

Our investment ethos
First the Match, then the Business.

1. Match the Market.

- Businesses must solve a great frustration or meet a great demand. Over and above it all, the business concept should not be so novel such that the cost of educating the customer is very high. Marketing is expensive! Unless backed by a solid proof-of-concept, small businesses should never try to educate the market.

- Beating the alternative. Ask the question: would my investor choose my product over a competing product? Would he or she rather do the work himself or herself rather than to engage my services?


2. Match with SV.

- A pitch should be an enriching event, not be a humbling one. In our early days, we were most affected by VCs that were rude and cocky. They did not give constructive feedback. One even had his intern interview us! VCs who do not bother will not mentor.

- Feedback will be provided. Out of respect for the effort they invested into preparing for the pitch, we promise to mull over each pitch carefully and systematically. A written feedback will be sent out to highlight what salient pointers stood out. The hope is this feedback will go some way to improve their pitch.


3. Business is a great equaliser.

- Sales cures all and nothing matters but your will to succeed.