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Ron Baetiong

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Founder and CEO at Podcast Network Asia 


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October 2021

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Podcast Network Asia

Founder and CEO at Podcast Network Asia

Vision: Podcast Network Asia’s dream is to make podcasting mainstream in Asia and to be the leading podcast content aggregator and producer. Problem: Podcasting is on the cusp of unprecedented growth but there are common problems that prevent it from realising that potential which are the ff: 1. Podcast Production Standards are not consistent - As more people create podcasts, the audio quality varies which turns listeners and brands off 2. Podcast Monetization - Content creators do not know how to monetize their content 3. Podcast Analytics - Unlike other media, podcasts can be consumed in at least 2 dozen apps which makes the data difficult to aggregate and measure effectively Product: We help podcasters solve the problems mentioned above by doing the following: 1. Providing the best shows with world class audio production facilities (studio,equipment) and post-production staff to create great sounding audio 2. We help monetize the podcasts that we support and do a revenue share of 70/30 to 50/50 depending on how involved we are in the show 3. We created our podcast analytics platform called http://podmetrics.co that aggregates all the necessary metrics podcasters and brands care about under one platform Founders: CEO: Ron Baetiong (2x Startup Founder, 1 Exit - ChatbotPH, Podcaster - Hustleshare) COO: Josef Acuña (Capital Markets Lawyer for IPO, Media Production Expert) CMO: Eileen Borromeo (Ad Agency Veteran - Former McCann Director, Head Southeast Asia Marketing - Payoneer) Early Hires: Head Producer: Ryan Cardenas (Radio DJ, Former Station Manager) Head of Sales: Ellen Concepcion (ChatbotPH Top Seller) Market: TAM: $300M in Southeast Asia with projections that market will be as big as the US in 5 years. 18% YOY growth in podcast consumption in Asia. Business: Since Sept 2019 we’ve made 35+ podcasts produced with 3.5 Million listeners combined and $50,000 in revenue

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