About
Primary's commitment to founders begins with how we invest: We take a low-volume, high-conviction approach—because we devote unreasonable resources toward building unfair advantages.
The differentiator, unheard of in seed VC, is Primary Impact: Outnumbering investors 2:1, this team led by C-suite execs makes hires, signs customers, and secures next rounds to supercharge the growth of New York City’s most successful startups.
Here, you'll find a few examples of the work our team does alongside founders and their teams.
SaaS & SoftwareVenture Capital & Private Equity
Investment criteria
Pre-seed
Invests
Seed
Invests
Series A
—
Series B
—
Growth
—
- Sectors
- SaaS & SoftwareVenture Capital & Private Equity
- Geographies
- United States
- Round role
- Leads and co-leads rounds
Highlights
Highlights coming soon
Notable work and milestones will show up here.

