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Pedro Pedruzzi

Founder, Vendah 


Join Date

October 2024

Country

Brazil

Gender

Not Specified

Age

Not Specified


About Pedro Pedruzzi

Co-founder and CTO of Vendah. I'm an engineering leader very passionate about building stuff, solving problems, designing systems and coding. Wrote my first dozen programs in 2001 at the age of 15. My work experience is broad from low-level embedded software to distributed systems; from startups (Vendah and BigoClub) to big tech (Amazon). Let's build the future and change the world!

Companies & Work

Vendah

Vendah

Vendah is building a marketplace that connects digital-first beauty brands to a network of individual sellers across Brazil, powered by embedded microcredit. Brazil is one of the largest beauty markets globally (~$30B), with millions of individuals already selling through fragmented, offline channels that lack modern infrastructure.

After pivoting to a marketplace + credit model, traction has accelerated: GMV is growing ~30% MoM, we’re approaching 1,000 active sellers, and risk-adjusted margins are now positive and improving. We’re building a network of sellers powered by a proprietary credit engine.

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