About
New Ground applies seasoned investment judgment to fund visionary entrepreneurs as they create pioneering and impactful companies.
- New Ground has been one of the most active early-stage investors of the past decade, with 145 companies funded since 2011.
- Our approach is generalist, with the flexibility to invest in a wide range of industries and stages.
- Our investments tend to fall into three main buckets: Software, Consumer, and Deep Tech.
- We have an efficient but rigorous diligence process focused on team, product & technology, unit economics, and cash flow vs. capital needs.
- Through our broad investment experience, we provide founders with a differentiated perspective on their business models and funding strategies.
- We are committed to long-term relationships based on trust and mutual benefit — for both our portfolio companies and investors.
RetailSaaS & SoftwareVenture Capital & Private Equity
Investment criteria
Pre-seed
—
Seed
Invests
Series A
Invests
Series B
—
Growth
—
- Sectors
- RetailSaaS & SoftwareVenture Capital & Private Equity
- Geographies
- Australia · Canada · Germany · United States
- Round role
- Leads and co-leads rounds
Highlights
Highlights coming soon
Notable work and milestones will show up here.

