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Max Friefeld

Founder, Ultra 


Join Date

April 2025

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Age

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About Max Friefeld

Max is the co-founder and COO of Ultra.

He studied Computer and Electrical Engineering at Harvey Mudd College ('13), and founded two YC-backed companies, Layer By Layer (S13) and Voodoo Manufacturing (W17).

Immediately prior to starting Ultra, Max led teams at Boston Consulting Group optimizing operations for the largest logistics networks in the world and developing go-to-market strategy for private equity backed robotics companies.

Companies & Work

Ultra

Ultra

Ultra builds practical, general-purpose robots that are deploying—and producing ROI—today.

Unlike traditional industrial automation that’s rigid and complex, our robots are zero integration (able to be installed in hours, not weeks) and are highly flexible, capable of quickly learning new tasks and delivering immediate value to customers.

Founded by a team of three-time entrepreneurs with a decade of collaboration, Ultra moves fast. We already have robots in the field generating revenue and data, with plans to rapidly scale deployments this year.

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