Gentree Fund is a newly launched private investment vehicle by the family behind the SM Group, a leading retail, banking, and property development group in the Philippines. Gentree represents the third generation members of the Sy family and their commitment towards supporting the Philippines’s growing digital ecosystem.
Gentree provides companies across early and growth stages with the unique opportunity to connect with the Sy family principals who share deep consumer knowledge and operational experience across retail, financial services, groceries, property development, and logistics, amongst other sectors.
The fund has a mandate to invest in founders with a clear vision and to support them by providing strong financial backing and practical advice, complemented by mutually beneficial relationships with the SM group where appropriate. Gentree works closely with its portfolio founders to chart their continued growth and provide follow-on support to cement their market leadership potential.