Join Date
October 2024
Gender
Not Specified
Age
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About Marcelo Canovas
As a co-founder and COO at Vendah, a platform connecting entrepreneurs and consumers, I bring a strong background in industrial engineering and a track record of successfully building and leading teams. Prior to Vendah, I co-founded Liv Up, where I was responsible for marketing and digital product development. I have also founded a software house that provided CTO and CPO services to startups and entrepreneurs.
Companies & Work
Vendah
Vendah is building a marketplace that connects digital-first beauty brands to a network of individual sellers across Brazil, powered by embedded microcredit. Brazil is one of the largest beauty markets globally (~$30B), with millions of individuals already selling through fragmented, offline channels that lack modern infrastructure.
After pivoting to a marketplace + credit model, traction has accelerated: GMV is growing ~30% MoM, we’re approaching 1,000 active sellers, and risk-adjusted margins are now positive and improving. We’re building a network of sellers powered by a proprietary credit engine.
After pivoting to a marketplace + credit model, traction has accelerated: GMV is growing ~30% MoM, we’re approaching 1,000 active sellers, and risk-adjusted margins are now positive and improving. We’re building a network of sellers powered by a proprietary credit engine.
